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How Does URB's Effect-Based Collection System Work — Energy, Relax, Clarity and More?
What sets URB apart from most hemp brands is how it organizes its catalog. Instead of asking you to decode a raw cannabinoid list, the brand sorts products into effect-based collections — Energy, Relax, Clarity and Euphoria — each tuned to a particular outcome. A gummy tagged Energy uses a different cannabinoid and terpene blend from one tagged Relax, and the consumer navigates the catalog by what they want to feel rather than by which specific compound achieves it. This approach is backed by URB's True-Infused Terpenes technology, which allows the brand to engineer specific effect signatures into products with enough precision to label and market by outcome. The collection system is also what gives URB its travel-themed product identity — Skybites, Gummy Getaway, Landing — each name suggesting a different experience destination rather than a potency level or cannabinoid.
What Are URB's True-Infused Terpenes and Why Do They Matter in Gummies?
Terpenes are the natural aromatic compounds found in plants — including hemp — that give each strain its distinctive flavor and contribute to how cannabinoids feel through what is called the entourage effect. In most gummy production, terpenes are added after the heating process because the high temperatures required to set gummy mixture destroy delicate terpene compounds before they can bond to the final product. The result is a gummy where the terpene profile burns off during manufacturing, leaving a product that has been labeled with a targeted effect but no longer contains the compounds that create it.
URB engineered True-Infused Terpenes specifically to survive the high heat of gummy production. The proprietary formulation allows terpenes to withstand temperatures that would normally destroy them, so the intended flavor and targeted effect profile — Energy, Relax, Clarity — actually holds from manufacturing through to consumption. This is the technology URB credits as the foundation of its effect-based collection system. Without heat-stable terpenes, effect-labeled gummies are largely marketing. With them, the label reflects what the product was engineered to do. Skybites gummies range from gentle beginner-friendly doses up to 5,000mg THCA Live Sugar for the highest-tolerance consumers in the catalog — browse the full THCP-infused gummies at Pro Cannabis for the strongest edible formats alongside URB.
What Is the URB Sticki and Why Does URB Collaborate With Torch and Others?
On the vape side, URB has built its reputation through both technology and collaboration. The Sticki is URB's flagship disposable line — a high-potency device combining THCA, THCP, Delta-8 and live resin extracts in modern hardware formats. The standard Sticki and the Smart Device variant (which adds a digital battery screen and adjustable heat for draw-by-draw control) are the two main hardware tiers. URB also produces 510 hemp carts in effect-matched profiles for buyers who own their own battery.
Collaboration is a deliberate brand strategy for URB. Rather than competing with every popular hemp brand, the company has partnered with Torch, Koko Puffz, Toke Station, Incredibles and Sili — creating co-branded disposables and gummies that cross-pollinate audiences. The URB x Torch Sticki is the most searched of these collaborations, combining Torch's hardware reputation with URB's multi-cannabinoid blend formulation. Each collaboration carries the same "Quality Over Everything" standard that applies to URB's own lineup — lab tested, third-party verified, effect-labeled.
What THCA Flower and Pre-Roll Lines Does URB Make?
URB's THCA flower is sourced from Oregon farms using indoor and light-deprivation growing techniques designed for potency and smooth smoke. The hemp flower is grown using organic methods without pesticides, then sun-grown (for the standard line), hand-harvested and cured — though not formally certified organic. The brand also produces a Caviar Flower line (hemp flower coated with Delta-9 THC-O concentrate and kief) for buyers who want the highest-potency smokable format in the URB catalog, alongside the broader Delta-8 hemp flower range at Pro Cannabis for lower-potency smokable alternatives.
Pre-rolls complete the smokable side of the lineup, available in standard and infused variants. The Lifted Made backstory informs this category directly: Nick Warrender started Lifted Made in 2015 as Lifted Liquids, initially selling CBD and hemp flower before the 2018 Farm Bill opened the door to cannabinoid diversity. The flower category is where URB began and remains an anchor of the range even as the brand has expanded into edibles, disposables and collabs that now get more search attention.
Who Founded URB — The Nick Warrender and Lifted Made Origin Story?
URB Finest Flowers is the flagship brand of Lifted Made, a company founded by Nick Warrender in 2015 in Zion, Illinois as Lifted Liquids. Warrender's entry into hemp was personal: he sought alternative treatments for an autoimmune disease he was managing and discovered the potential of hemp-derived cannabinoids. What began in a modest warehouse grew into a nationally recognised, award-winning hemp business operating under the "Quality Over Everything" mantra. Lifted Made is publicly traded on the OTCQX market under Acquired Sales Corp. (AQSP) — a level of corporate transparency and accountability that most hemp brands operating privately cannot match.
URB's founding concept was to introduce unique, creative cannabinoid blends at affordable prices for both cannabis connoisseurs and daily users. The brand was among the first to introduce Delta-8 THC into tinctures and edibles, and later launched what it marketed as the world's first Delta-8 THC nano-particle drops. The Indigo Award for packaging design (URB's hexagonal THC-O Live Resin Cartridge design, 2022) recognised the brand's commitment to product presentation alongside formulation quality. Pro Cannabis will update the URB collection as Lifted Made continues to expand the lineup — new products are regularly added.