Cycling Frog

What Is Cycling Frog and How Did Sequoia Price-Lazarus Build a THC Seltzer Brand Under Lazarus Naturals?

Cycling Frog is a Seattle hemp beverage brand that entered the legal cannabis market in January 2022 with a direct mission: normalise THC in everyday life as an alcohol alternative. The brand was founded by Sequoia Price-Lazarus — CEO and founder, cannabis sector since 2014 — alongside Head of Brand Jason Peterson. Cycling Frog operates under Lazarus Naturals, one of the most lab-transparent hemp companies in the US, providing manufacturing infrastructure, Oregon-grown hemp sourcing and third-party testing across every product. The brand is headquartered at 1123 NW 51st Street, Seattle, Washington.

Sequoia Price-Lazarus and Jason Peterson identified a specific gap: a social drinking format that delivers a genuine, predictable and hangover-free alternative to alcohol for adults who want to avoid ethanol's downstream effects. Cannabis seltzers existed before Cycling Frog, but most suffered from slow onset — the 45 to 90 minute edible digestion timeline that makes dosing unpredictable in a social drinking context — and from weedy flavors that positioned them as novelties rather than legitimate beer or cocktail alternatives.

Cycling Frog's solution was nanoemulsification paired with real fruit juice formulation. Beverage Testing Institute reviewers scored the Wild Cherry THC Seltzer 94 points Gold Medal, describing it as "a purely flavored and very tasty sour cherry seltzer." The Black Currant also scored 94 points and the Ruby Grapefruit 93 points in the same 2025 evaluation cycle. Cycling Frog seltzers are now available on Gopuff in Tennessee, Wisconsin and Florida, and distributed through Gasko and Meyer across New York State.

What Are the Cycling Frog THC Seltzers at ProCannabis — Microdose, Sessionable and High-Potency Compared?

ProCannabis carries Cycling Frog across three dose tiers covering the full range of adult cannabis beverage consumption patterns — from complete beginners to experienced consumers. The buyer decision is which dose tier fits your tolerance, your session length and your occasion. The full range of nanoemulsified hemp beverages and fast- onset THC formats at ProCannabis sits alongside nanoemulsified hemp beverages and fast-onset THC formats across all available brands.

The 2mg Microdose Seltzer is the 12oz entry-level format — 2mg Delta-9 THC paired with 4mg CBD in a 2:1 CBD-forward ratio. This is the lowest-dose Cycling Frog produces and the right starting point for buyers who have never used THC before, who are microdosing intentionally or who want the social ritual of a drink without meaningful psychoactive effect. At 2mg, most adult cannabis users describe the result as a mild, perceptible relaxation well below the threshold most buyers would call a high. Nanoemulsified 10 to 15 minute onset, 20 calories, real fruit juice, vegan and gluten-free.

The 5mg Sessionable Seltzer is Cycling Frog's flagship — 5mg Delta-9 THC paired with 10mg CBD in a 2:1 CBD-forward ratio, the format that won the brand its Beverage Testing Institute Gold Medal. One can produces a noticeable mellow buzz; two cans across an evening replicate the social arc of a couple of light beers without alcohol's downstream costs. The 2:1 CBD-to-THC ratio modulates the THC psychoactive curve — reducing racing thoughts and anxiety effects while maintaining the euphoric social lift. 10 to 15 minute onset, Oregon-grown hemp, 20 calories, real fruit juice, third-party lab tested per batch.

The 50mg High-Potency Seltzer is the 16oz format — 50mg Delta-9 THC paired with 50mg CBD in a 1:1 balanced ratio. At 50mg, this represents five to ten standard THC serving equivalents in a single can, built for cannabis-experienced consumers who want maximum effect from a beverage format. Two flavors: Iced Tea Lemonade with 50mg natural caffeine for an energised profile, and Raspberry Lemonade caffeine-free with 57% real juice. Nano- emulsified for 15 to 30 minute onset. New and low-tolerance buyers should split the can across multiple sessions.

How Does Cycling Frog's Nanoemulsification Work and Why Does It Produce Faster Onset Than Standard Edibles?

Nanoemulsification is the technical process that separates Cycling Frog — and THC beverages generally — from traditional cannabis edibles on onset timing. Standard edibles deliver cannabinoids through the digestive system: stomach to small intestine, into the bloodstream, then first-pass liver metabolism before reaching systemic circulation. That pathway takes 45 to 90 minutes minimum and varies significantly based on whether the buyer has eaten recently — the core reason edible dosing in a social context is unpredictable.

Nanoemulsification breaks cannabinoid molecules into particles smaller than 100 nanometres using high-frequency energy, then encapsulates them in water-soluble carrier particles — in Cycling Frog's case, MCT oil and modified food starch. These nano-scale particles absorb directly through the mucosal membranes of the mouth, throat and upper digestive tract without requiring full stomach digestion or first-pass liver metabolism. The practical result is 10 to 15 minute onset for the 5mg and 2mg formats and 15 to 30 minutes for the 50mg format — matching the social drinking rhythm of a beer or cocktail rather than the edible timeline. You open the can and feel the effect within the span of the first drink, not an hour after finishing it.

What Else Does Cycling Frog Make — the Full Gummy, Mint and Chocolate Catalog Beyond the ProCannabis Seltzers?

Cycling Frog's full catalog at cyclingfrog.com covers gummies, mints and brownies across three distinct potency tiers. The standard 10mg THC gummy tier — Blue Razz, Passionfruit and the newest Cran Apple with CBN for nighttime use — delivers the baseline hemp gummy dose. The Cranberry Limeade Rosin Gummy at 10mg uses live rosin extraction — a solventless concentrate method preserving the full terpene profile of the source plant — for a more full-spectrum character than distillate-based gummies. The full range of hemp THC gummies and cannabis edible formats at ProCannabis sits alongside hemp THC gummies and cannabis edible formats across all available brands.

The high-potency rosin gummy tier steps above standard: Wild Berry Medley at 20mg THC rosin and Guava Strawberry at 20mg THC plus CBG rosin, using the same live rosin extraction at double the per-piece dose. The entry-tier gummies — Huckleberry and Mango Pineapple at 5mg THC each — suit the same buyer as the sessionable seltzer: moderate dose, casual use, beer-alternative positioning. Wintergreen Mints at 1mg THC each are the most microdosed Cycling Frog format — sub-perceptible cannabinoid delivery in a completely discreet form. The 50mg THC Chocolate Brownie is the high-potency edible equivalent of the 50mg seltzer — same dose, slower onset through standard digestion. The full range of live rosin hemp extract and cannabis concentrate formats at ProCannabis is available across live rosin hemp extract and cannabis concentrate formats for buyers comparing rosin-grade hemp options.

Who Is Cycling Frog For — THC Beverages, the Alcohol Alternative Market and the 2026 Cannabis Seltzer Landscape?

Cycling Frog targets a specific adult consumer: someone who drinks socially, wants the ritual of a beverage but is sober-curious, health-conscious or looking for a hangover-free alternative to alcohol. The California Sober movement — reducing or eliminating alcohol while substituting cannabis — accelerated through 2025 and 2026 among Gen Z and Millennial consumers, and Cycling Frog's product architecture maps directly onto that behavioral shift.

The seltzer format replicates the beer and hard seltzer drinking experience precisely: a chilled canned beverage, real flavors, a can to hold at a party, a session format that scales across the evening. In the 2026 hemp beverage market, Cycling Frog sits at the intersection of legitimacy and accessibility. The Beverage Testing Institute Gold Medal scores — awarded by the same panel that evaluates top-tier spirits, wine and craft beer — establish the brand in the beverage quality tier rather than the novelty cannabinoid product tier.

Lazarus Naturals' manufacturing standards apply pharmaceutical- grade transparency to the hemp extraction. Gopuff distribution expands access with under-15-minute delivery in Tennessee, Wisconsin and Florida. Nanoemulsification solves the core product problem — unpredictable onset — that held cannabis beverage brands back from mainstream adoption. For buyers at ProCannabis choosing between Cycling Frog's three dose tiers: the 2mg microdose is for first- timers and California Sober experimenters, the 5mg sessionable is the beer-replacement standard, and the 50mg high-potency is for experienced cannabis consumers who want maximum effect in beverage format.