What Is Kin Euphorics and How Did Jen Batchelor and Bella Hadid Build a New Category of Functional Drink in 2017?
Kin Euphorics was incorporated in 2017 by Jen Batchelor and Matthew Cauble — Batchelor an Ayurveda-trained wellness veteran with luxury branding experience, Cauble the co-founder of Soylent — with a specific thesis: there is a market gap between alcohol and basic soft drinks for social, mood-elevating beverages that work through plant-based compounds rather than ethanol. Batchelor grew up in Saudi Arabia where her father home-distilled gin, beer and wine for a local expat community, learning early that drinking fosters connection while also carrying consequences. The brand's name reflects its mission — Kin meaning kinship and social bond.
The first product, High Rhode, launched in late 2018 as the MVP that established the euphorics category. Supermodel Bella Hadid joined as partner and public co-founder in September 2021, bringing the brand to significantly wider consumer awareness. Kin Euphorics has since been featured in Vogue, Forbes, Food and Wine, Bon Appetit and Good Morning America. Seed funding came from Canaan Partners, Female Founders Fund, Refactor Capital, KBW Ventures, Weekend Fund and Align Ventures among others. The brand is headquartered at 815 Brazos Street in Austin, Texas and sells direct-to-consumer online and through retail and hospitality partners. Browse every nootropic and functional drink at ProCannabis for Kin Euphorics alongside comparable adaptogen beverage formats.
What Is a Euphoric — and How Do Kin's Adaptogens, Nootropics and Botanics Work Together?
Kin Euphorics invented the term "euphoric" as a category name for its product type — defined by the brand as "a stack of balancing adaptogens, replenishing nootropics, and nourishing botanics." Each of these three ingredient types acts through a distinct mechanism, and the combination is what Kin positions as producing the functional effect in each product.
Adaptogens are herbs documented in pharmacological research for their capacity to modulate the body's stress response. Kin uses Rhodiola Rosea — an adaptogen with substantial published research on its role in reducing fatigue and managing cortisol response — alongside Reishi Mushroom, Saffron, Passionflower and Schisandra across its product range. Kin describes adaptogens as working "like a thermostat" — adapting to what the individual body needs rather than producing a fixed universal effect. The brand explicitly states that euphorics feel different for everyone: for some, the experience is a mind-easing calm; for others, an uplifting joy.
Nootropics are compounds that support cognition and mood through neurological pathways. Kin uses 5-HTP (a precursor to serotonin), GABA (a neurotransmitter involved in reducing neuronal excitability), L-Theanine (an amino acid associated with calm focus), L-Tryptophan (a serotonin precursor also involved in melatonin synthesis), L-Serine and Magnesium Glycinate across its product range.
Botanics are the flavoring and aromatic plant ingredients — hibiscus, ginger, orange bitters, licorice root, sea salt, rosemary, lavender, cardamom, turmeric, saffron and birch — that give each Kin product its distinct taste character and complement the adaptogen and nootropic stack. Browse every functional mushroom and wellness product at ProCannabis for Kin Euphorics alongside comparable Reishi and adaptogen formats.
What Are the Kin Euphorics Ready-to-Drink Cans — Kin Spritz, Kin Bloom, Lightwave and Actual Sunshine?
Kin Euphorics produces four ready-to-drink 8 fl oz cans, each positioned for a specific time of day and mood state:
Kin Spritz (Five o'clock / Social Hour): 50mg of caffeine per can, built on Rhodiola Rosea, 5-HTP and GABA. Taste: sparkling hibiscus, refreshing citrus, ginger kick — bitter, tart and herbaceous. Each can contains one full serving of the High Rhode made-to-mix formula. Positioned for social occasions, parties, events and wherever the buyer would previously have reached for a beer or spritz.
Kin Bloom (Golden Hour / All-Day Rosé): Caffeine-free, built on Schisandra, Damiana and L-Theanine. Taste: juicy summer strawberry, white grape, barrel oak and rosemary citrus. Positioned as the non-alcoholic rosé equivalent — a daytime, any-occasion drink that sits in the same role as a glass of rosé without alcohol or THC. Kin positions Bloom to awaken passion and unlock heart-opening joy.
Lightwave (After Dark / Evening Wind-Down): Caffeine-free, built on Reishi Mushroom, L-Theanine, L-Tryptophan, Magnesium Glycinate, Saffron and Passionflower. Taste: lavender- vanilla, ginger and birch. Positioned for evening wind-down, meditation and yoga — Kin's own description is "naked forest bathing at midnight." No alcohol, no THC, no caffeine — a purely adaptogen- and-nootropic-driven calm drink for the hours after work.
Actual Sunshine (Morning): A pineapple-led mimosa alternative built on cardamom, turmeric and saffron. Positioned for morning — a sparkling brighter start for buyers who want the ritual of a mimosa without alcohol at breakfast or brunch.
What Are the Kin Euphorics Made-to-Mix Bottles — High Rhode and Dream Light?
Alongside the four ready-to-drink cans, Kin produces two concentrated 16.9 fl oz (500mL) made-to-mix bottles designed to be combined with tonic, sparkling water, juices or milk depending on the formula:
High Rhode (Social Hour / Aperitif): The original Kin product — launched in late 2018 as the brand's founding MVP. Gently caffeinated at 50mg per 2 oz serving, built on Rhodiola Rosea, 5-HTP and GABA. Taste: herbaceous hibiscus, orange bitters, licorice root and sea salt. Mix with tonic or sparkling water, sweeten with honey or agave, garnish with citrus, cherries or rosemary. Kin positions High Rhode as the social connector — the bottle that comes out at happy hour as the non-alcoholic aperitif for groups who want to raise a glass without alcohol.
Dream Light (Night Ritual / Sleep): Caffeine-free, built on Reishi Mushroom, Melatonin and L-Tryptophan. Taste: earthy oak, smoky clove, spicy cinnamon. Mix with oat milk, almond milk or ginger beer; serve over ice or warm and spiced; garnish with cinnamon or cardamom. Positioned as a non-alcoholic nightcap — the functional equivalent of a warm night drink that supports natural circadian rhythm and deeper sleep through Melatonin and L-Tryptophan rather than alcohol's sedating mechanism. Kin positions Dream Light as a modern reimagining of a 9,000-year-old nightlife tradition.
What Kin Euphorics Products Does ProCannabis Carry and What Should Buyers Know About the Euphorics Category?
ProCannabis carries the full Kin Euphorics lineup — High Rhode, Kin Spritz, Kin Bloom, Lightwave, Dream Light and Actual Sunshine — across the ready-to-drink can and made-to-mix bottle formats. All Kin Euphorics products are zero alcohol (0.0% ABV), zero THC, zero CBD, zero cannabinoids. They contain no dairy, gluten, nuts or sugar. Vegan. Five calories per serving in the can formats.
The most important thing a buyer new to euphorics should know is that Kin's adaptogenic ingredients do not produce a single universal experience. Kin states this directly: adaptogens adapt to what your individual body needs. The experience for one person may be a calm, settling mood shift. For another, it may be an energised, connected social state. The buyer is, as Kin puts it, "just as much of an ingredient as the ones inside the can." The euphorics category is not a THC product, a CBD product or a pharmaceutical. It is a daily wellness beverage built for buyers who want a functional, mood-adjacent drink for any time of day — from morning (Actual Sunshine) through social hour (High Rhode, Kin Spritz) to evening (Lightwave) and sleep (Dream Light) — without alcohol, without cannabinoids, and without the hangover.