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Earthly Body

Earthly Body — Los Angeles Founded 1994, Solar-Powered Facility, PETA and Leaping Bunny Certified, Hemp Seed Body Care CBD Daily Marrakesh EMERA ColorpHlex.

Earthly Body is a Los Angeles family-owned personal care brand founded in 1994 by Kevin and Mare Wachs, operating from a solar-powered 50,000 square foot facility in Chatsworth, California. The brand's mission — Walking the Talk — runs seven sub-brand lines across hemp seed body care, CBD skin care, salon hair care and pet wellness, all 100% vegan, PETA-certified, Leaping Bunny-certified and free of parabens, sulfates, phthalates and artificial dyes. ProCannabis carries Earthly Body intimacy wellness products.

What Is Earthly Body and How Did a Los Angeles Garage Brand Become a Pioneer in Hemp Seed and CBD Personal Care?

Earthly Body is a Los Angeles family-owned personal care company — not a cannabis or cannabinoid brand. Kevin and Mare Wachs started the business in 1994 in their garage with a single mission: to create high- quality naturally-derived personal care products that are kind to the environment, to people and to animals. The brand's own phrase for that commitment is Walking the Talk — a standard that runs from ingredient selection through manufacturing method through community giving, not a positioning that stops at the label.

Earthly Body was among the first personal care brands in the US to build a full product line around hemp seed oil as the base ingredient — a decision made in the mid-1990s when hemp-based personal care was not yet a recognised category. Hemp seed oil is cold-pressed from hemp seeds and valued in personal care for its omega-3 and omega-6 fatty acid profile, which mirrors human skin lipids and absorbs readily without a greasy residue. Earthly Body identified those moisturising properties before hemp seed oil was widely understood as a cosmetic ingredient and built its original formulas around it specifically for that reason. From that hemp seed oil foundation, the brand expanded into CBD-infused skin care, salon professional hair care, pet wellness, hair repair, color protection and intimacy wellness — seven distinct sub-brands built over three decades, all manufactured in-house at the Chatsworth, California facility and all holding the same vegan, cruelty-free and toxin-free standards as the original 1994 line.

What Are the Earthly Body Sub-Brand Families — Hemp Seed, CBD Daily, Marrakesh, EMERA and Beyond?

Earthly Body is a parent brand running seven distinct product lines, each with its own identity, target user and retail channel. The sub- brand architecture distinguishes Earthly Body from single-product wellness brands — the parent company's quality and ethical standards run across all seven lines while each serves a different consumer and professional context.

Hemp Seed Natural Body Care is the original Earthly Body line — the hemp seed oil-based body and skin care range that launched the company in 1996. Lotions, massage oils, bath products and skin treatments built on hemp seed oil as the moisturising foundation. This is the line that established Earthly Body as a hemp personal care pioneer before hemp entered mainstream wellness conversations. The Hemp Seed line sits alongside comparable plant-based wellness formats at ProCannabis — the full range of hemp wellness and non-psychoactive CBD products across the store reflects the same naturally-derived, non-psychoactive hemp philosophy the brand built in 1994.

CBD Daily is Earthly Body's first CBD-infused skin care line — the brand's move from hemp seed oil topicals into cannabidiol-enriched body care. CBD Daily covers body creams, massage products, balms and wellness items with hemp-sourced CBD third-party tested for safety and potency. The brand positions CBD Daily around the endocannabinoid system's topical interaction potential — a targeted therapeutic extension of the hemp seed moisturising foundation the original line built.

Marrakesh Hair Care (MKS eco) is Earthly Body's salon professional hair care line — infused with Argan Oil and Hemp Seed Oil, distributed through professional salon channels. Shampoos, conditioners, styling products and treatments built on the brand's hemp seed and natural ingredient philosophy, reformulated for the professional stylist market and the demands of salon-grade performance.

EMERA CBD Hair Care is the first CBD-infused salon professional hair care line for scalp and hair health in the prestige hair category. EMERA applies CBD's endocannabinoid system interaction specifically to scalp and hair health in a professional formulation designed for stylists treating clients with scalp sensitivity, dryness or hair damage.

Chosen By Dogs is Earthly Body's CBD pet care line — extending the brand's hemp and CBD formulation expertise into companion animal wellness. The Chosen By Dogs line carries the same vegan, natural-ingredient standards as the human care lines, applied to dogs.

i.N.O Instant Hair Repair targets structural damage repair for hair — an immediate-result repair line for buyers with chemically treated or damaged hair who need structural restoration rather than general moisturisation.

ColorpHlex is Earthly Body's naturally-derived color bonding system — a color protection and strengthening technology that protects hair during and after chemical coloring, using naturally-derived compounds rather than the synthetic bonding agents dominant in professional color treatment.

What Does Earthly Body Stand For — Solar Power, the Get Together Foundation, PETA Certification and Walking the Talk?

Walking the Talk is a measurable operational commitment at Earthly Body, not a slogan. The brand's position is that it is not enough to make a product with natural ingredients if the manufacturing process, the packaging, the supply chain and the community engagement do not reflect the same values. The solar-powered 50,000 square foot Chatsworth, California facility is the most visible expression of that consistency: all manufacturing, bottling, shipping, corporate operations and the International Education Center run on solar power. Producing personal care products in a facility running on renewable energy means the environmental impact of making the product reflects the brand's natural positioning — not just the label on the bottle.

The Get Together Foundation is Earthly Body's non-profit arm, established by Kevin and Mare Wachs to tackle homelessness in the greater Los Angeles area. A portion of every Earthly Body product sold across all seven sub-brand lines contributes to the Foundation — a structural per-sale giving model rather than a one-time campaign. PETA certification and Leaping Bunny certification are Earthly Body's two independent cruelty-free verifications: PETA for the most widely recognised consumer-facing cruelty-free mark, Leaping Bunny for the more rigorous supply-chain audit standard that the professional salon market requires. Earthly Body is also a member of the Plastic Pollution Coalition, having committed against single-use plastics. Packaging uses recyclable glass, aluminium and post-consumer plastic with biodegradable packing material — the same Walking the Talk principle applied to every point of contact between the brand and the buyer. Earthly Body's naturally-derived wellness philosophy connects to the hemp botanical wellness and plant-based natural products carried across ProCannabis for buyers who approach hemp from a non-psychoactive, wellness-first position.

What Does Earthly Body Make in Its Full Product Catalog Across Body Care, Hair Care and Intimacy Wellness?

Across seven sub-brands, Earthly Body's full product catalog covers four primary personal care categories: body and skin care, hair care, intimacy wellness and pet care. All products share the brand-wide formulation standards — 100% vegan, PETA and Leaping Bunny certified, free of sulfates, parabens, artificial dyes, phthalates, SD alcohols and propylene glycol — while each sub-brand applies those standards to a different product type and user context.

Body and skin care under Hemp Seed Natural Body Care and CBD Daily covers lotions, body butters, massage oils, bath soaks, creams and balms from everyday moisturisation through targeted CBD-active body care. Massage products are historically central to the Earthly Body range — the hemp seed massage oil line was among the brand's original commercial products. Hair care across Marrakesh, EMERA, i.N.O and ColorpHlex covers shampoos, conditioners, treatments, styling products, CBD scalp formulations, damage repair and color protection — all for the professional salon channel. Intimacy wellness is the category the Love Button Arousal Balm occupies: plant-based sensory products using the brand's natural ingredient standards in an adult wellness context. Pet wellness through Chosen By Dogs carries the hemp and CBD philosophy into companion animal care — shampoos, balms and wellness products for dogs. The full Earthly Body topical range is represented at ProCannabis through hemp seed and CBD topical body care products that reflect the same naturally-derived, non-psychoactive hemp skin care philosophy the brand has built since 1994.

What Is the Earthly Body Love Button Arousal Balm at ProCannabis — Peppermint, Hemp Seed and Menthol?

The Earthly Body Love Button Arousal Balm is the single Earthly Body product at ProCannabis — a plant-based intimacy wellness balm in a 0.45 fl oz tin using peppermint oil and menthol as the active sensory mechanism, with hemp seed oil, coconut oil and avocado oil as the moisturising base. The two active ingredients work through distinct sensory pathways. Peppermint oil increases circulation at the application site, producing a warming sensation. Menthol activates temperature- sensitive nerve endings with a cooling tingle through the same receptor pathway that registers cold temperature. The combined warm-and-cool effect builds across 5 to 10 minutes and runs 20 to 40 minutes. The product is body-safe for both partners externally and is kissable and oral-safe with no chemical aftertaste.

The hemp ingredient is hemp seed oil — not CBD, not a cannabinoid extract. Hemp seed oil in this product functions as the skin-conditioning moisturising base, the same role it plays across the original Earthly Body Hemp Seed Natural Body Care line. The full Love Button formula is vegan, cruelty-free, paraben-free and phthalate-free, consistent with every Earthly Body Walking the Talk standard, made in the brand's solar-powered Chatsworth, California facility.

Frequently Asked Questions About Earthly Body

Hemp seed oil and CBD are two different hemp-derived ingredients with different sources, compositions and functions in personal care. Hemp seed oil is cold-pressed from hemp seeds — the seed-pressing process used for culinary oils like flaxseed or sunflower. Hemp seeds do not contain significant cannabinoids including CBD or THC. Hemp seed oil is valued in personal care for its fatty acid profile: it is exceptionally high in omega-3 and omega-6 fatty acids at a ratio that closely mirrors human skin lipids, absorbs readily and moisturises without a greasy residue. Earthly Body identified this profile in the mid-1990s, before hemp-based personal care was a category, and built its original product line around hemp seed oil as a skin-conditioning base ingredient rather than for any cannabinoid reason.

CBD, by contrast, is extracted from hemp flowers and leaves — the plant material that contains cannabinoids. CBD interacts with the body's endocannabinoid system when absorbed through the skin. Earthly Body's CBD Daily line launched years after the original hemp seed line, applying CBD for its endocannabinoid system interaction in targeted therapeutic body care — a different product category from the seed oil moisturising line the brand started with. The brand now uses both ingredients across its catalog for different purposes: hemp seed oil as the moisturising base throughout, CBD as the active therapeutic compound in the CBD Daily line specifically. Pioneering hemp seed oil in 1994 as a personal care ingredient — before the hemp wellness conversation existed in mainstream retail — is what established Earthly Body's position as a genuinely early entrant in the hemp personal care space rather than a brand that adopted hemp as a trend.

Earthly Body's seven sub-brands share the same parent company, ingredient standards and Walking the Talk mission but target different users through different retail channels. Hemp Seed Natural Body Care is the original consumer line — hemp seed oil-based lotions, massage products and body care for everyday moisturising use. CBD Daily is the CBD-infused consumer skin care line, targeted at buyers who specifically want CBD in their topical personal care for its endocannabinoid system interaction rather than just hemp seed oil moisturisation. Marrakesh Hair Care — positioned under the MKS eco brand — is the salon professional hair care line infused with Argan Oil and Hemp Seed Oil, sold through professional stylists rather than consumer retail. EMERA CBD Hair Care is the salon professional CBD scalp and hair health line — the first CBD- infused professional hair care brand in the prestige salon category, for stylists treating clients with scalp sensitivity or hair damage.

Chosen By Dogs is the pet wellness line for dog owners who want vegan, natural-ingredient standards applied to companion animal care. i.N.O Instant Hair Repair targets structural damage for chemically treated hair needing immediate restoration rather than general moisturisation. ColorpHlex is the naturally- derived color bonding system for color protection during and after chemical coloring — a professional treatment product rather than a consumer styling line. The practical navigation: consumer buyers for skin and body care reach for Hemp Seed or CBD Daily. Consumer buyers for hair care reach for i.N.O or ColorpHlex. Professional salon buyers reach for Marrakesh or EMERA. Pet owners reach for Chosen By Dogs. Each sub-brand was built for a specific buyer in a specific context — the seven-brand architecture reflects 30 years of identifying adjacent categories where Earthly Body's natural ingredient standards had not yet been applied.

Walking the Talk at Earthly Body is about consistency between stated values and actual operations — the brand's position is that making a product with natural ingredients is insufficient if the manufacturing process, supply chain and community engagement do not reflect the same values. The solar- powered facility is the manufacturing expression of that consistency: producing natural personal care products in a facility running on renewable energy means the environmental impact of making the product aligns with its natural ingredient positioning. A brand that makes vegan, plant-based personal care in a coal-powered facility is not Walking the Talk by Earthly Body's own definition.

The Get Together Foundation is the community expression of the same principle: Kevin and Mare Wachs established the non-profit specifically to address homelessness in the Los Angeles area where Earthly Body operates, and structured it as a per-sale contribution model rather than a periodic campaign donation. Every purchase across all seven sub-brand lines contributes — making community giving structural rather than periodic. The formulation standards — vegan, no parabens, no sulfates, no phthalates, no artificial dyes, no propylene glycol — are the product-level expression of the same value system: ingredients chosen for what they do not contain as much as for what they do, reflecting the position that personal care should be kind to the person using it and not only effective at the stated benefit. The PETA and Leaping Bunny certifications are the independent third-party verification that the cruelty-free dimension of that value system is audited externally and not self-declared.

PETA's Beauty Without Bunnies programme and Leaping Bunny are two independent third-party cruelty-free verification programmes with different standards and different audit processes. PETA certification confirms in writing from the brand and its ingredient suppliers that neither the finished product nor any ingredients have been tested on animals. It is the most widely recognised cruelty-free mark among consumer buyers globally. Leaping Bunny is operated by the Coalition for Consumer Information on Cosmetics and applies a more rigorous standard: it audits every ingredient supplier in the brand's supply chain independently rather than relying solely on brand declarations. Leaping Bunny requires annual recommitment and is widely considered the gold standard in the professional beauty industry.

Earthly Body holds both because PETA satisfies the consumer market's most recognised cruelty-free signal — buyers who look for the PETA bunny on packaging get the verification they expect. Leaping Bunny satisfies the professional salon market's higher verification standard — particularly relevant for the Marrakesh and EMERA professional lines, where salon buyers and industry buyers apply more scrutiny to cruelty-free claims than general consumers. Holding both means Earthly Body submits to two separate, independently operated verification frameworks rather than relying on a single mark or self-declaration — a practical reflection of the brand's Walking the Talk commitment applied specifically to its cruelty-free positioning.

The Love Button Arousal Balm works through two distinct sensory mechanisms from its active plant ingredients. Peppermint oil's primary sensory effect on skin is a warming sensation produced through increased blood circulation at the application site — menthol receptor activation at skin temperature triggers a vasodilatory response that increases surface blood flow, producing the warmth characteristic of peppermint on skin. Menthol — present here as a concentrated separate ingredient alongside the peppermint oil — activates the TRPM8 cold receptor in nerve endings, the same receptor that registers cold temperature, producing a cooling tingle that is a nerve response rather than an actual temperature change. The combination of peppermint oil's warming mechanism and menthol's cooling mechanism creates the dual-sensation effect — warm and cool simultaneously — that distinguishes the product from a standard moisturising balm.

Hemp seed oil in the formula is the moisturising carrier base: it contains no CBD, no THC and no cannabinoids. It is present for the same reason Earthly Body uses it across its original body care line — the omega fatty acid profile makes it an effective, rapidly absorbing skin conditioner. Coconut and avocado oils function similarly as carrier and moisturising oils. Candelilla wax provides the balm texture that allows the product to sit at the application site rather than dispersing like a liquid. The product is entirely plant-derived: every active and base ingredient comes from plant sources, which is why the kissable, oral-safe designation is accurate — nothing in the formula poses a risk from oral contact because nothing in it is a synthetic chemical compound that should not be ingested.