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    • Charlotte's Web

    Charlotte's Web — Stanley Brothers, Louisville Colorado 2013, Named After Charlotte Figi, Certified B Corp, Azuca Fast-Onset THC Gummies, CBD Hemp Oil, Vertically Integrated.

    Charlotte's Web is the brand the CBD industry was built on. The Stanley Brothers created a high-CBD hemp extract in 2012 for Charlotte Figi, a five-year-old in Colorado with Dravet syndrome — a CNN documentary in 2013 made the story global and the brand became the most recognised name in hemp wellness. Now a publicly traded Certified B Corporation in Louisville, Colorado, Charlotte's Web carries Azuca fast-onset THC gummies and daily hemp oil at ProCannabis.

    What Is Charlotte's Web and How Did the Stanley Brothers Build the Brand That Launched the CBD Industry?

    Not the E.B. White novel. Not the 2006 film. Charlotte's Web is the hemp CBD company founded by the Stanley Brothers — seven brothers from Colorado who were growing medical cannabis under Colorado's caregiver program when they developed a hemp strain with an unusually high CBD-to-THC ratio in 2012. The strain had no obvious commercial home. Most dispensary customers wanted the psychoactive experience of high-THC cannabis. A CBD-dominant plant with barely any THC was considered commercially worthless by most of the industry at the time. Then Charlotte Figi's family found them.

    Charlotte Figi was five years old and had Dravet syndrome — a rare epileptic condition that was producing roughly 300 seizures per week and was not responding to available treatments. Her family tried the Stanley Brothers' high-CBD extract. Her seizure frequency dropped to two or three per month. A CNN documentary by Dr. Sanjay Gupta aired the story in 2013 and the response was immediate. An estimated 500 families relocated to Colorado specifically to access the extract. The brothers named the strain — and their company — after Charlotte. She passed away in 2020 at age 13, and the brand carries her name as both tribute and mission. Charlotte's Web is now headquartered in Louisville, Colorado, publicly traded on the Toronto Stock Exchange as CWEB, a Certified B Corporation with a cGMP manufacturing facility and 250,000 hemp plants tended by hand across American family farms.

    What Charlotte's Web Products Does ProCannabis Carry — Unwind, Recover and the Daily Hemp Oil Compared?

    Three Charlotte's Web products at ProCannabis — two Azuca fast- onset THC gummy formulas and one daily hemp oil tincture. All three are non-intoxicating or microdose formats rather than recreational high-dose products. The full range of full-spectrum CBD wellness products and hemp extract supplements at ProCannabis is available across full-spectrum CBD wellness products and hemp extract supplements across all available brands.

    The Charlotte's Web Unwind Gummies carry 25mg CBD and 1mg hemp-derived Delta-9 THC per gummy in an Acai Lime flavour — a 25:1 CBD-to-THC ratio that the brand positions as a CBD experience first with a barely perceptible THC layer. At 1mg Delta-9, the Unwind is one of the lightest THC gummy formats available anywhere: the THC adds what the product page describes as "a soft, loose-limbed ease" over the CBD without producing intoxication. Azuca technology brings onset to approximately 15 minutes rather than the standard 45 to 90 minute edible window — a meaningful difference for evening routine use.

    The Charlotte's Web Recover Gummies carry 2.5mg hemp-derived Delta-9 THC alongside a larger cannabinoid blend of CBD, CBG and CBC per Citrus Ginger gummy — a 5:1 CBD-to-THC ratio positioned for post-activity recovery. CBG and CBC are minor cannabinoids with documented roles in inflammation and tissue response, making Recover a fuller-spectrum formula than the Unwind. At 2.5mg Delta-9 the THC remains in true microdose territory — this is not a recreational edible. Azuca fast-onset technology applies here as well, with the same approximately 15-minute absorption window. The Daily Dietary Supplement Hemp Oil is a 550mg full-spectrum hemp extract tincture in a 30ml bottle at 17mg per serving — Colorado-grown, no added dyes or fillers, non-psychoactive, available in Mint Chocolate, Olive Oil, Orange Blossom and Lemon Twist.

    How Does Charlotte's Web Azuca Technology Work and What Makes the Brand's Vertically Integrated Formula Different?

    Standard hemp-derived edibles use oil-based cannabinoid extracts that absorb through fat-mediated digestive pathways — a process that takes 45 to 90 minutes depending on food intake, body composition and individual metabolism. Azuca technology converts those oil-soluble cannabinoids into water-soluble form through an encapsulation process that allows absorption through the upper digestive tract and mucosal membranes rather than fat-mediated pathways only. The result is a significantly faster onset — around 15 minutes in the Charlotte's Web Unwind and Recover gummies — and more consistent absorption from gummy to gummy within a jar because the water-soluble encapsulation is more evenly distributed through the pectin base than oil-based infusion typically is.

    The vertical integration is the other quality story. Charlotte's Web controls its hemp from planting through extraction through manufacturing — 250,000 plants tended by hand, soil tested for heavy metals and contaminants before planting, water tested multiple times per year, proprietary genetics monitored throughout the growing season for CBD consistency plant-to-plant. The company runs a cGMP compliant manufacturing facility in Louisville, Colorado and conducts what it calls soil-to-shelf analytic testing at every production stage. For buyers comparing Charlotte's Web against hemp brands that source commodity biomass from third-party farms and add CBD extract at the end, the vertical integration is the difference between a brand that controls what is in its products and one that relies on its suppliers to do that work.

    What Else Does Charlotte's Web Make — CBD Gummies, Capsules, Topicals, Pet Products and the Full Catalog?

    Charlotte's Web runs one of the broadest product catalogs in the hemp CBD space. The CBD gummy line covers Sleep, Calming, Exercise Recovery and Immunity formulas — the full wellness occasion spectrum in a single brand. CBN gummies address sleep-specific cannabinoid needs with higher CBN concentrations than the standard sleep gummy format. Functional mushroom gummies layer adaptogenic ingredients alongside the CBD base. Hemp-derived THC microdose gummies — including the Unwind and Recover formats at ProCannabis — represent the brand's expansion into the low-dose THC wellness format. CBD capsules and softgels serve the buyer who wants a measured daily supplement format rather than a tincture or gummy. Charlotte's Web CBD topical creams and wellness balms at ProCannabis are available alongside Charlotte's Web CBD topical creams and hemp wellness balms across all available formats.

    The topical line expanded significantly in 2024 when Charlotte's Web debuted a new collection in 827 Walmart stores across California, Illinois, Florida, Texas and Pennsylvania — a balm stick, cream and cooling gel each carrying 1,000mg CBD isolate, formulated with menthol, camphor and aloe vera, non-GMO, cruelty- free and free of major allergens. Pet products for dogs complete the consumer range. Beyond the retail product line, Charlotte's Web's subsidiary DeFloria is developing AJA001 — a pharmaceutical- grade CBD drug candidate using Charlotte's Web's proprietary full-spectrum hemp extract — currently in clinical development with the FDA. The full Charlotte's Web CBD wellness catalog at ProCannabis is available across Charlotte's Web CBD hemp wellness products and full-spectrum cannabinoid formats for buyers exploring the complete range.

    Who Is Charlotte's Web For — CBD as Daily Wellness, the 25:1 Versus 5:1 Decision and Brand Heritage?

    Charlotte's Web is for buyers who want CBD as a daily wellness supplement rather than a recreational product. The 25:1 Unwind gummy is the format for buyers who have never taken a THC product before and want to approach cannabinoids in the most conservative way possible — 1mg Delta-9 is less than any other THC gummy on the market, surrounded by 25mg CBD that moderates even that minimal amount. The 5:1 Recover gummy adds a fuller cannabinoid stack and raises the THC to a still-minimal 2.5mg for the buyer who wants a broader phytocannabinoid profile around an active lifestyle. The daily hemp oil is for the buyer who wants no THC at all — a full-spectrum CBD tincture in four flavors that fits into a morning routine the same way a vitamin does.

    The brand heritage matters in a specific way for Charlotte's Web buyers. Most hemp brands exist because hemp became commercially viable after 2018. Charlotte's Web existed because seven brothers in Colorado were giving away CBD extract to families with epileptic children in 2012 and 2013, before there was a market, before there was a regulatory framework, before Dr. Sanjay Gupta had made the CNN documentary that changed public understanding of what CBD could do. That history is built into the brand's identity as a Certified B Corporation and in the DeFloria pharmaceutical program that is attempting to turn the Stanley Brothers' original clinical observations into an FDA-approved drug. For buyers who care about where the CBD brands they use come from, Charlotte's Web has the most documented origin story in the category and a mission that pre-dates the commercial opportunity by several years.

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    Frequently Asked Questions About Charlotte's Web

    Three real differences. First, the THC dose. Unwind carries 1mg Delta-9 THC per gummy. Recover carries 2.5mg. Both are true microdoses — neither is remotely intoxicating for most people — but the Recover has two and a half times the THC of the Unwind, and that distinction matters if you are very THC-sensitive or new to any THC product at all. Second, the cannabinoid blend. Unwind is CBD plus 1mg THC, full stop. Recover adds CBG and CBC to the CBD base alongside the 2.5mg THC — a broader cannabinoid spectrum specifically assembled around the post-activity recovery use case, where CBG and CBC's documented roles in tissue and inflammatory response are relevant.

    Third, the ratio. Unwind is 25:1 CBD-to-THC. Recover is 5:1. The higher CBD ratio in Unwind means CBD dominates completely — it is a CBD product with a barely perceptible THC layer. Recover's 5:1 ratio still keeps CBD well ahead of THC but lets the THC contribute more to the overall experience. Simple rule: if your goal is evening calm with the absolute minimum THC exposure, Unwind. If your goal is post-exercise recovery with a broader cannabinoid profile and you are comfortable with a slightly higher THC contribution, Recover. If you have never taken any THC product before: Unwind first, half a gummy, wait the full onset window.

    Yes, they can. Both the Unwind and Recover gummies contain hemp-derived Delta-9 THC — 1mg in the Unwind, 2.5mg in the Recover. Standard drug screening panels test for 11-nor-9-carboxy- THC, which is a metabolite your body produces when processing any Delta-9 THC regardless of whether it came from hemp or dispensary cannabis. A urine test cannot distinguish the source. The doses here are extremely low — lower than almost any other THC gummy on the market — but low dose does not mean zero accumulation. Regular daily use builds metabolite levels the same way any repeated THC exposure does, just more slowly.

    Detection windows for such low daily doses are genuinely difficult to predict because they depend heavily on individual metabolism, body composition and testing threshold sensitivity. For occasional single-gummy use, most buyers with normal metabolism would clear within a few days. For daily use over weeks, the window extends significantly. The only Charlotte's Web product at ProCannabis with zero drug test risk is the Daily Hemp Oil tincture — full-spectrum hemp extract containing less than 0.3% Delta-9 THC by dry weight, well below screening thresholds at normal serving sizes. Anyone facing any drug testing programme should choose the hemp oil over either gummy format.

    The 15-minute claim is real, with the caveat that onset timing always varies by individual. Standard oil-based hemp edibles absorb through fat-mediated digestive pathways — the cannabinoids dissolve in dietary fat, travel through the digestive system and reach the bloodstream after the fat absorption process completes. That takes 45 to 90 minutes on average, longer on a full stomach. Azuca converts cannabinoids from oil- soluble to water-soluble form through an encapsulation process. Water-soluble cannabinoids can absorb through mucosal membranes and the upper digestive tract rather than waiting for fat-mediated absorption, which is where the speed difference comes from.

    In practice, most buyers report feeling the Unwind and Recover gummies noticeably faster than standard oil-based gummies — typically between 10 and 30 minutes rather than 45 to 90. The variation depends on whether you have eaten recently, your individual digestive rate and how sensitive you are to the cannabinoids at these doses. The consistency benefit is arguably as important as the speed: water-soluble encapsulation distributes more evenly through the pectin gummy base than oil-based infusion typically does, which means the cannabinoid content is more consistent from gummy to gummy within a jar. At the very low THC doses in the Unwind and Recover, that consistency matters — a 50% variance in 1mg of THC is 0.5mg, which at this dose tier is actually meaningful.

    Charlotte Figi was a child from Colorado born in October 2006 who developed Dravet syndrome — a rare and severe form of epilepsy — beginning at three months of age. By the time she was five, she was experiencing approximately 300 grand mal seizures per week and was confined to a wheelchair. Available treatments were not producing meaningful relief. Her mother Paige Figi found the Stanley Brothers, a group of seven Colorado brothers who had been growing medical cannabis and had developed a hemp strain with an unusually high CBD-to-THC ratio — a strain they called Hippie's Disappointment because no dispensary customer wanted it. Charlotte's family tried the extract. Her seizures dropped to two or three per month.

    A CNN documentary by Dr. Sanjay Gupta in 2013 told Charlotte's story to a global audience and shifted mainstream understanding of what CBD and hemp extracts could do. An estimated 500 families relocated to Colorado specifically to access the extract. The Stanley Brothers renamed the strain after Charlotte and built their company around her story. Charlotte Figi passed away in April 2020 at age 13. The brand carries her name as both tribute and continued mission — the DeFloria subsidiary is currently developing AJA001, a pharmaceutical-grade CBD drug candidate based on the Stanley Brothers' original formula, in clinical development with the FDA. That program is the direct scientific descendant of what Paige Figi brought to the Stanley Brothers in 2012.

    Different formats for different goals, and the right one depends on what you are actually trying to do. The Daily Hemp Oil is the zero-THC format — full-spectrum CBD in four flavors (Mint Chocolate, Olive Oil, Orange Blossom and Lemon Twist) at 17mg per 1ml serving from a 30ml bottle. No Delta-9 THC at meaningful concentrations, no drug test concern, straightforward to add to a morning coffee or take under the tongue. This is the format for buyers who want daily CBD supplementation, have no interest in any THC exposure and prefer a tincture format over a gummy. It is also the right format for buyers who face any drug testing.

    The Unwind and Recover gummies add the THC dimension — 1mg and 2.5mg respectively — which changes both the effect profile and the drug test picture. They also add Azuca fast-onset technology, which the tincture does not use. If your goal is daily CBD without any THC and a tincture format suits your routine, the hemp oil is the right call. If your goal is an evening wind-down or post-exercise recovery format with a slightly broader cannabinoid contribution and fast onset, the gummies are the right call. Some buyers use the hemp oil daily and the Recover gummies on specific activity days — the two formats are complementary rather than interchangeable, and there is no reason you cannot use both for different occasions.