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What Is 3Chi and Who Is Justin Journay — the Biochemist Who Created the Legal Delta-8 THC Market?
3Chi is a hemp-derived cannabinoid brand founded by Justin Journay — a biochemist who built the company from the ground up in the Cleveland area in 2018 before relocating operations to Indiana in 2019. The brand now operates primarily from Carmel, Indiana, with additional sites in Indianapolis and Fishers. Justin Journay founded 3Chi with a mission that ran counter to the CBD-dominant hemp market of 2018: to advance cannabinoid science beyond CBD and make hemp-derived compounds beyond the primary cannabinoid available to adult buyers through legal retail channels. That founding mission led directly to 3Chi's most significant market moment — becoming the first company in the United States to sell federally legal Delta-8 THC products.
The brand name itself carries a specific meaning. Chi is the 22nd letter of the Greek alphabet — 3Chi uses the triple-chi concept as a play on the biochemical precision the brand builds into every product. Justin Journay's biochemistry background is the operational foundation: 3Chi developed its own proprietary testing methodology called D-SPEC rather than relying on standard third-party COA testing alone. D-SPEC is 3Chi's internal quality standard applied across the full product catalog to verify potency, purity and consistency at a level beyond minimum compliance testing. The brand has received no FDA warning letters and no recall notices as of 2025 — a clean regulatory record in a cannabinoid category that has seen significant regulatory action against other brands.
What Made 3Chi the First Company to Sell Legal Delta-8 THC — and What Is D-SPEC Testing?
3Chi was the first company in the United States to sell federally legal Delta-8 THC products — a distinction that defined the entire hemp-derived Delta-8 category that grew into a multi-billion dollar market after the 2018 Farm Bill created the legal framework for hemp-derived cannabinoids. Delta-8 THC occurs naturally in hemp plant material at very low concentrations, but can be produced in usable quantities through isomerisation of CBD — a chemical process that converts one cannabinoid to another within the same molecular family. Justin Journay's biochemistry background positioned 3Chi to understand and execute this process before any other commercial brand brought a legal Delta-8 product to market. That first-mover position gave 3Chi the category authority it has built its brand identity around.
D-SPEC is 3Chi's proprietary testing methodology — a quality standard the brand developed as a supplement to standard Certificate of Analysis testing rather than a replacement for it. Standard COA testing from an ISO-accredited third-party lab confirms cannabinoid potency and screens for pesticides, heavy metals and residual solvents. 3Chi's D-SPEC adds an additional internal testing layer that the brand states produces more granular potency verification and consistency data than a single external COA per batch. The specific parameters of D-SPEC beyond standard COA testing are proprietary to 3Chi and not publicly disclosed in full, but the methodology is cited on 3Chi's product pages as the quality standard that distinguishes their testing program from commodity hemp brands that rely solely on minimum-compliance COA documentation. Browse every Delta-9 THC drink and cannabis seltzer at ProCannabis alongside 3Chi's award-winning Delta-9 seltzer line coming soon.
How Did 3Chi Become the First Hemp Brand to Sponsor NASCAR — and Why Does That Matter?
3Chi sponsors Tyler Reddick in the NASCAR Cup Series through Richard Childress Racing — making 3Chi the first hemp-derived THC brand to hold a NASCAR Cup Series sponsorship and the first hemp brand to legally vend THC products at major sporting events. The significance of the NASCAR partnership extends beyond brand visibility. NASCAR operates in a heavily regulated media environment where traditional cannabis advertising is restricted and hemp-derived THC brands face significant compliance requirements to enter as sponsors. 3Chi's ability to navigate those requirements and secure a Cup Series sponsorship — the highest tier of NASCAR competition — is a third-party legitimacy signal the brand leverages heavily in its market positioning.
The partnership with Barstool Sports followed a similar logic — 3Chi reaches adult male demographics through sports and comedy media that hemp brands with more conservative marketing strategies cannot access. The combination of the NASCAR sponsorship, the Barstool partnership and the legal vending at major sporting events positioned 3Chi as the hemp-derived THC brand with the widest mainstream sports and media reach in the US market. For buyers who discovered 3Chi through the Tyler Reddick sponsorship or through Barstool and are now looking to buy online, ProCannabis will carry the full 3Chi lineup as products become available. Browse every Delta-8 and Delta-9 vape at ProCannabis for the THC vape category 3Chi will join.
What Are 3Chi's Delta-9 THC Seltzers and Why Have They Won Gold at the LA Spirit Awards Three Consecutive Years?
3Chi's Delta-9 THC seltzers have won Gold Medals at the LA Spirit Awards for three consecutive years — a consumer product competition that evaluates beverages across taste, formulation and overall product quality through blind judging panels. Three consecutive Gold Medal placements in a beverage competition puts 3Chi's seltzer line in a distinct category: most THC beverage brands have not entered established beverage competitions at all, making 3Chi's repeated Gold Medal record the most documented third-party taste validation in the hemp THC seltzer market.
3Chi's seltzer lineup sits alongside the brand's drink enhancers and THC shots in a beverage category that 3Chi expanded into after establishing dominance in Delta-8 vapes and gummies. The move into beverages reflects the broader market shift toward social, low-dose THC drink formats — the same category that brands like Melo, WYNK and Cycling Frog have built significant retail presence in. 3Chi's Delta-9 seltzer differentiator is the three-year LA Spirit Awards track record — concrete third-party taste validation that most competing brands cannot match. Browse every Delta-9 edible and THC product at ProCannabis for the edibles and gummies category 3Chi will join.
What 3Chi Products Are Coming to ProCannabis and What Is the Full 3Chi Catalog?
3Chi products are coming soon to ProCannabis. The full 3Chi catalog at 3chi.com covers the complete range of hemp-derived cannabinoid categories: Delta-9 THC seltzers in multiple flavors (Gold Medal, LA Spirit Awards three consecutive years), Delta-9 drink enhancers and shots, Delta-8 THC disposable vapes and cartridges, Delta-8 and Delta-9 THC gummies, CBN products for sleep, HHC products, THCV products, tinctures, concentrates and flower. Both 5-count and larger bundle formats are available across the gummy and vape product lines. Sampler bundles allow buyers to try multiple cannabinoid formats before committing to a full-size product.
3Chi is one of the few hemp brands with product lines covering both Delta-8 and Delta-9 THC at scale — most brands focus on one cannabinoid. The dual-cannabinoid architecture reflects Justin Journay's founding thesis: that hemp contains multiple useful cannabinoids beyond CBD and that each serves a different buyer need. Delta-8 is documented as producing a milder, less anxiety-prone psychoactive effect than Delta-9 in the research literature, making it a distinct choice from the stronger Delta-9 experience. 3Chi's breadth across Delta-8, Delta-9, CBN, HHC and THCV makes it the widest cannabinoid range of any brand coming to ProCannabis. Check back at this page as the ProCannabis 3Chi catalog is updated and products become available.